Starting An Online Business? – Tutorial 3 – Selecting The Business Domain Name

Picking the domain name for a business is of high importance when forming an internet business. Many businesses that have an established business name automatically register that name and use it for their internet business; this may not be the best idea. The best solution is to register several domains names, one that includes the business name, which is aimed at web users who know the business directly and type that into a search engine to find you. The other incorporates the product or service that is being offered by the business, this is targeted to web users who are looking for the product or service online.

Many businesses that sell online through their ecommerce solution have learned that web users type what they want to buy into search engines, the web user will likely find what they are looking for using this method as almost all of the words in the English dictionary are now registered within a domain name.

Finding a domain that fits the business and business product or service can be difficult but there techniques that can be utilized. If the company sells ecommerce software and these words are already taken for the different extensions (.com, .co.uk, .net etc.) then incorporate the business name into the domain such as business-ecommerce-software.com or incorporate another service such as ecommerce-software-solutions.com.

By adding these important keywords into the domain helps search engines identify the business and establish that the website is relevant for web users. The search engines place huge significance on relevance to help the web users and make sure their search engine is offering the best possible results.

To buy domains select a trusted registrar, these can be found by searching for domains, the cheapest prices available start from £2.49 for a .co.uk and £8.99 for a.com domain per year. Once you have found an available domain for the business then select which web hosting company to employ to look after the ecommerce solution.

Once the domain has been decided upon and bought it has to be advertised and marketed onto all corporate identity and promotional material so the business is identified as having an online presence. Most potential customers now search the internet for a company before they even make contact so by having a high-quality online presence is crucial to the success of a new or established business. By including ecommerce software to sell the products will be the next stage, so by having the fundamentals in place such as a domain name the development of the online business will operate smoother and quicker.