With Social Media Marketing, More is More

That which is less complicated is often better understood and more appreciated than what is more complicated; simplicity is preferable to complexity; brevity in communication is more effective than verbosity. This came straight from Wiki dictionary, and I agree that at times, less is more. However, when it comes to social media marketing, less is less and more is more!

Today I was reviewing Garrett Pierson’s Building Social Equity 2.0 when I realized that understanding how to access Facebook and Twitter isn’t enough. There are twenty modules to increase our social marketing skills – not two!

Sites like Weebly, Scribd, gather, Zimbo, HubPages and Squidoo are just the tip of the iceberg! Technorati and StumbleUpon are also valuable sites to increase our visibility and the recognition of not just our brand, but also our products and services. And there’s more!

Think of the value of LinkedIn, for example. Your social marketing equity can go through the roof by joining with other professionals who have similar interests to you! First you’re linked with three or four other e-commerce or business entrepreneurs, but before long, you’ll have three or four thousand.

So, say you send an article about a sale you are having on your fantastic product or service to your Facebook fan page. That’s great! If you and your friends have lots of friends, you can attract a lot of attention that way. Many successful social media marketing campaigns have done incredibly well on Facebook.

You see, I’m not saying you don’t use Facebook, I’m saying that you should also look at combining tons of other social media sites to your advertising campaigns! Garrett Pierson’s Building Social Equity 2.0 can give you the tools to not only find those additional social sites, but also key and specific tools on how to best take advantage of those sites!

How about EzineArticles or PR web? Those sites are made for people who are looking for specific products or services or information. If you don’t give online consumers what they are looking for where they are looking for it, your competitors will.

Social media marketing is about finding people who don’t know how to find you, they just know what they need. If your business is among the list of options available when they type in keywords that relate to your site, chances are that they will visit your site and purchase your products or services.

So visit social media marketing sites like FeedBurner, MyBlogLog, reddit, and Delicious. Open a WordPress Blog and start writing articles for it. The key, remember, is to take advantage of as many opportunities as you can to reach as many potential clients or consumers as you can.

Although the architect Ludwig Mies van der Rohe, a minimalism, coined the phrase, “less is more”, it’s hard to think that even he believed it was true. He not only never shorted his name to just “Lud”, but also left us all five of his names for us to try to remember.

Sure, a short story is more convenient than a novel, and as Ludwig noted, a picture is worth a thousand words, but when it comes to social media marketing, more is more!

Plan Your Blog For Your Future

I have been using Blogger as my blogging platform for 1 year already, and I must say that this has been a mistake all along. Blogger is not as flexible as any other self-hosted blogs or has as many useful widgets like WordPress, and Blogger is not so SEO friendly too. Why am I telling you this? Its because I have failed to do one thing before everything else started:

I failed to plan

Planning is an important factor of blogging if you are seriously going to make it earn for you. You have to do your research thoroughly beforehand, and ask yourself questions like ‘What kind of blog will I be making so that I can earn optimally?’ ‘What security measures must I adopt to protect my blog from hackers or malicious softwares?’ or ‘Which niche will I choose?’ Lets go through step-by-step to what I am trying to say here.

‘What kind of blog will I be making so that I can earn optimally?’

I will mention 2 types of blog today, and those are:

1. the normal blog with Google AdSense installed
You can make a normal blog with Google AdSense installed without spending any money at all, and setup is really easy. You can earn from this kind of blog by writing content interesting enough to make readers feel compelled to click on the ads on your blog, earning us a few cents per click. There are many resources on the web which tells you how to earn more from just blogging, but at the end of the day your earnings won’t be as much as an eCommerce blog.

2. an eCommerce blog.
An eCommerce blog is a blog that buy and sell goods online, be it business-to-business (B2B), business-to-consumer (B2C) or consumer-to-consumer (C2C). Often this kind of blog is harder to make because as consumers may use credit card to purchase our goods online, we must be able to gain their trust because credit card fraud is rampant on the internet. There are many eCommerce consulting agencies on the net and you can always get help from leading ones, for example such as ECommercePartners. These interactive agencies provide eCommerce solutions to a wide variety of fields including fashion web design and many others. An eCommerce blog can earn you large sums of money at times but its earnings may not be as frequent as normal blogs with Google AdSense installed.

‘What security measures must I adopt to protect my blog from hackers or malicious softwares?’

Hackers can hack our blogs through advance methods like XML injection and such, but if your blogging platforms already provide you with the basic security measures then you won’t have to worry about it so much. What you should worry about is how hackers can still use the primitive method of hacking and ruining your blog for good:

1. Weak passwords
Your admin password must be strong; it must contain a mixture of small letters, capital letters and numbers. It is also not advisable to use your name, your birthday or even words from the dictionary as your password. Hackers today have advance programs which will expose your passwords to them in no time if you have these common passwords.

2. Weak anti-virus / internet security softwares
Even though your blogging platforms have some of the security measures already adopted to fend off hackers, it is still suggested that you have internet security programs installed too. Hackers can use spywares to retrieve sensitive information while you are typing your password out on your keyboard so today, I will be introducing to you the antivirus program called ZSecurity. It can provide extensive internet security and anti-spyware capabilities so do get your own copy.

‘Which niche will I choose?’

You should choose a niche with a large target audience and one which you can update about everyday. By doing so, a large amount of traffic will come to your blog. You will also be able to update everyday, so these visitors will come back frequently for more information.

That’s it for my post. Do plan your blog carefully. That’s all, c u

Start an Internet Business in 5 Easy Steps!

Want to start an Internet business? Great! Let’s get started quickly by looking at five simple and necessary steps to getting your Internet business off the ground.

1. Select Your Domain Name – It is very important to select the proper domain name for your business. Why? It’s how customers will find you online. A couple of simple pointers: shorter is usually better, I’d stick with a .com name – not one of the other top level domains. It can also help search engines to list you higher if your domain name contains some of the keywords you want to be found for.

Believe it or not, there are still a huge number of domain names that have never been registered. Sure, the so-called ‘dictionary’ and common single word domains have all be registered long ago, but there are strategies to circumvent this issue.

Why not simply add a modifier to a word in order to create a compelling domain name? For example: let’s say that you sell bicycles and bicycle parts online – here are some domain names that come to mind that are almost certainly taken:

bike.com

bikes.com

bicycle.com

bicycles.com

bikeparts.com

bicycleparts.com

So how can we modify these common names to create names that are available? Let’s try adding some simple descriptive terms either before, or after the main word. For example:

Deluxe

Premium

Best

Superior

Cheap

Discount

Online

Universal

I’m sure you can think of many others that apply to your products and business. If you simply add this short list of modifiers in front of the original short names, you can create multiple new names that are available right now!

You can search to see if your domain name is available here: http://www.dotster.com.

2. Hire a Web Designer – Ask around to locate a great designer that someone else has used. The design of your site can make you look professional, or like an amateur – it’s clear which way you will want to look.

An alternative that can be very cost effective when compared to a custom designed web site is to use pre-formatted templates – either put together by another company, or filled in with data yourself. For example, Affinity Internet, Inc. offers a professional web design product through it’s ValueWeb brand that is billed out at a low flat monthly fee. According to the ValueWeb website the ReadyWeb product offers the following advantages: “A professional web designer will set up a consultation with you to better understand your business and online goals to ensure your web site is not only impressive but successful.Our web site professionals will make updates to your website on a monthly basis as needed. ReadyWeb includes two hours of maintenance and updates each month at no additional charge.” You can learn more about the ReadyWeb product at: [http://www.valueweb.com/readyweb/readyweb_learn_more.htm].

Alternatively there are do-it-yourself templates available at sites such as http://www.templatemonster.com.

3. Choose Your Web Hosting – Every small business that sets up a web site online will need to host it somewhere. According to industry expert Tamara Field, President of Apollo Hosting (www.apollohosting.com) these are the top three things to consider when selecting your web hosting company.

* REAL Live Support – Call their tech support number NOT their sales number, and see if you can talk directly to a technician. Or go on their live chat and see if you are able to talk to a technician. How long did it take for you to get someone on the phone or live chat? That’s very important. Just because they say they offer live support, doesn’t mean they really have people there when you need them.

* Guarantees – Money back guarantee, price freeze, uptime, and a guarantee of a refund on unused portions. There are so many hosting companies that don’t offer money back on unused months if you cancel early! If you sign up for 1 year, believe it or not, many hosting companies won’t give you ANY money back if you cancel 3 months later. A money back guarantee is important as is a prize freeze guarantee. But these days, look for the refund on unused hosting. Many companies don’t mention it because they don’t offer it.

* Upgrade Path – If you see your business growing, and you might want more products/services in the future, then you will need an upgrade path. It is a real hassle changing hosting companies. Just getting lots of bandwidth and storage is not the answer. Many customers don’t use near the amount of bandwidth and storage that many hosting companies are offering. This is really just a marketing technique for a lot of hosting companies. Look for extra products that they offer. What about ecommerce? Do they offer the best ecommerce products, SPAM/Virus filtering, marketing tools etc. Remember that these days hosting is not just about storage and bandwidth. It’s about a whole lot more. Don’t settle for just space on a box.

You can easily compare web hosting options by looking through web hosting directory sites as well. These sites offer information about multiple hosting providers, and special offers and product information. Several of the more useful directories are: http://www.websitehostdirectory.com, http://www.cheaphostingdirectory.com, and http://www.tophosts.com.

4. Set Up Your Email – It may seem like a no-brainer to some, but you simply cannot adequately conduct business on the Internet without an email address. Your email address will let your customers and potential customers communicate with you, and give you valuable feedback on your web site, products, services, and ordering processes.

You’ll also need a way for you to communicate with vendors and others who can help you market your web site. Each hosting provider has different protocols for setting up your email account, so you’ll have to look to your provider for help with your specific account. One other important note: be sure to include a signature line at the bottom of every email that includes your business name, URL, and a brief description of your products and services. This idea alone can increase your business.

5. Promote Your Site – There are so many ways to get traffic to your web site that it would require several separate articles to cover the topic. Here are a couple of basic ideas. Try to educate yourself about, and get listed on search engines. A few basic steps can go a long way towards traffic driving in this way. A great step-by-step manual is at http://www.searchenginewatch.com.

If you have a budget to advertise, you may want to try Google AdWords as a method of reaching the search engine keyword market. Information is available at: http://www.google.com/ads. Alternatively, if you simply want to pay someone else to manage your online search engine advertising campaign for a flat monthly fee, you could check out ValueWeb’s ValueTraffic program. ValueTraffic costs $100 per month, and guarantees traffic and impressions to your website. You can see further details at: [http://www.valueweb.com/online-marketing.htm].

Of course, you should print your web address on all of your existing marketing materials such as: business cards, stationary, brochures, newsletters, product sheets, etc. You may find that driving qualified traffic to your website is as easy as releasing information on where to find it in your company promotional materials. Customers are always eager to utilize faster and more convenient forms of communications with companies.

Good luck with your new site, and remember – it takes a while for any great project to get real traction – the same holds true for your website.