Starting An Online Business? – Tutorial 3 – Selecting The Business Domain Name

Picking the domain name for a business is of high importance when forming an internet business. Many businesses that have an established business name automatically register that name and use it for their internet business; this may not be the best idea. The best solution is to register several domains names, one that includes the business name, which is aimed at web users who know the business directly and type that into a search engine to find you. The other incorporates the product or service that is being offered by the business, this is targeted to web users who are looking for the product or service online.

Many businesses that sell online through their ecommerce solution have learned that web users type what they want to buy into search engines, the web user will likely find what they are looking for using this method as almost all of the words in the English dictionary are now registered within a domain name.

Finding a domain that fits the business and business product or service can be difficult but there techniques that can be utilized. If the company sells ecommerce software and these words are already taken for the different extensions (.com, .co.uk, .net etc.) then incorporate the business name into the domain such as business-ecommerce-software.com or incorporate another service such as ecommerce-software-solutions.com.

By adding these important keywords into the domain helps search engines identify the business and establish that the website is relevant for web users. The search engines place huge significance on relevance to help the web users and make sure their search engine is offering the best possible results.

To buy domains select a trusted registrar, these can be found by searching for domains, the cheapest prices available start from £2.49 for a .co.uk and £8.99 for a.com domain per year. Once you have found an available domain for the business then select which web hosting company to employ to look after the ecommerce solution.

Once the domain has been decided upon and bought it has to be advertised and marketed onto all corporate identity and promotional material so the business is identified as having an online presence. Most potential customers now search the internet for a company before they even make contact so by having a high-quality online presence is crucial to the success of a new or established business. By including ecommerce software to sell the products will be the next stage, so by having the fundamentals in place such as a domain name the development of the online business will operate smoother and quicker.

Plan Your Blog For Your Future

I have been using Blogger as my blogging platform for 1 year already, and I must say that this has been a mistake all along. Blogger is not as flexible as any other self-hosted blogs or has as many useful widgets like WordPress, and Blogger is not so SEO friendly too. Why am I telling you this? Its because I have failed to do one thing before everything else started:

I failed to plan

Planning is an important factor of blogging if you are seriously going to make it earn for you. You have to do your research thoroughly beforehand, and ask yourself questions like ‘What kind of blog will I be making so that I can earn optimally?’ ‘What security measures must I adopt to protect my blog from hackers or malicious softwares?’ or ‘Which niche will I choose?’ Lets go through step-by-step to what I am trying to say here.

‘What kind of blog will I be making so that I can earn optimally?’

I will mention 2 types of blog today, and those are:

1. the normal blog with Google AdSense installed
You can make a normal blog with Google AdSense installed without spending any money at all, and setup is really easy. You can earn from this kind of blog by writing content interesting enough to make readers feel compelled to click on the ads on your blog, earning us a few cents per click. There are many resources on the web which tells you how to earn more from just blogging, but at the end of the day your earnings won’t be as much as an eCommerce blog.

2. an eCommerce blog.
An eCommerce blog is a blog that buy and sell goods online, be it business-to-business (B2B), business-to-consumer (B2C) or consumer-to-consumer (C2C). Often this kind of blog is harder to make because as consumers may use credit card to purchase our goods online, we must be able to gain their trust because credit card fraud is rampant on the internet. There are many eCommerce consulting agencies on the net and you can always get help from leading ones, for example such as ECommercePartners. These interactive agencies provide eCommerce solutions to a wide variety of fields including fashion web design and many others. An eCommerce blog can earn you large sums of money at times but its earnings may not be as frequent as normal blogs with Google AdSense installed.

‘What security measures must I adopt to protect my blog from hackers or malicious softwares?’

Hackers can hack our blogs through advance methods like XML injection and such, but if your blogging platforms already provide you with the basic security measures then you won’t have to worry about it so much. What you should worry about is how hackers can still use the primitive method of hacking and ruining your blog for good:

1. Weak passwords
Your admin password must be strong; it must contain a mixture of small letters, capital letters and numbers. It is also not advisable to use your name, your birthday or even words from the dictionary as your password. Hackers today have advance programs which will expose your passwords to them in no time if you have these common passwords.

2. Weak anti-virus / internet security softwares
Even though your blogging platforms have some of the security measures already adopted to fend off hackers, it is still suggested that you have internet security programs installed too. Hackers can use spywares to retrieve sensitive information while you are typing your password out on your keyboard so today, I will be introducing to you the antivirus program called ZSecurity. It can provide extensive internet security and anti-spyware capabilities so do get your own copy.

‘Which niche will I choose?’

You should choose a niche with a large target audience and one which you can update about everyday. By doing so, a large amount of traffic will come to your blog. You will also be able to update everyday, so these visitors will come back frequently for more information.

That’s it for my post. Do plan your blog carefully. That’s all, c u

E-Commerce – What You Need?

Since the advent of internet, dictionary has been changed a lot. New words are coming and added up. Businesses are getting new meanings. In such terms Ecommerce is widely used in IT world. What is Ecommerce. Ecommerce is simply doing business online.

Is it worth to have Ecommerce for all the businesses? No, this is not true. Ecommerce is only viable for those businesses, which are willing to cross the boundaries and are not limited to a specific local area. This can be a small retail store selling sweets to a huge multinational company selling medicines.

There is lot of potential in Ecommerce. It is the most in expensive way of doing business but it need well planned strategy and patience. It takes years to get your position on the internet and start getting real customers.

In order to start Ecommerce what you need is a good web site with complete ecommerce facilities and then search engine optimization of your site so that it can start pulling real customers.

In Ecommerce solution there should be facilities for:

1. Product catalogue

2. Order Management

3. Merchant Account

4. Shipping

5. Client Management

It should be so simple that any one can buy products easily from your web site. Web site should also give a feel of comfort particularly for the safety of credit card so that every one can shop with any fear of misuse of credit card.

Site must have attraction for the visitors so that they can come again and again. There should be some sort of incentive for buying online.

Shipping should also be prompt and reliable.

This is very important not to jump in the ecommerce without thoroughly searching the net and having plan for your site. It is always good to prompt your site in a limited area than doing it globally.