With Social Media Marketing, More is More

That which is less complicated is often better understood and more appreciated than what is more complicated; simplicity is preferable to complexity; brevity in communication is more effective than verbosity. This came straight from Wiki dictionary, and I agree that at times, less is more. However, when it comes to social media marketing, less is less and more is more!

Today I was reviewing Garrett Pierson’s Building Social Equity 2.0 when I realized that understanding how to access Facebook and Twitter isn’t enough. There are twenty modules to increase our social marketing skills – not two!

Sites like Weebly, Scribd, gather, Zimbo, HubPages and Squidoo are just the tip of the iceberg! Technorati and StumbleUpon are also valuable sites to increase our visibility and the recognition of not just our brand, but also our products and services. And there’s more!

Think of the value of LinkedIn, for example. Your social marketing equity can go through the roof by joining with other professionals who have similar interests to you! First you’re linked with three or four other e-commerce or business entrepreneurs, but before long, you’ll have three or four thousand.

So, say you send an article about a sale you are having on your fantastic product or service to your Facebook fan page. That’s great! If you and your friends have lots of friends, you can attract a lot of attention that way. Many successful social media marketing campaigns have done incredibly well on Facebook.

You see, I’m not saying you don’t use Facebook, I’m saying that you should also look at combining tons of other social media sites to your advertising campaigns! Garrett Pierson’s Building Social Equity 2.0 can give you the tools to not only find those additional social sites, but also key and specific tools on how to best take advantage of those sites!

How about EzineArticles or PR web? Those sites are made for people who are looking for specific products or services or information. If you don’t give online consumers what they are looking for where they are looking for it, your competitors will.

Social media marketing is about finding people who don’t know how to find you, they just know what they need. If your business is among the list of options available when they type in keywords that relate to your site, chances are that they will visit your site and purchase your products or services.

So visit social media marketing sites like FeedBurner, MyBlogLog, reddit, and Delicious. Open a WordPress Blog and start writing articles for it. The key, remember, is to take advantage of as many opportunities as you can to reach as many potential clients or consumers as you can.

Although the architect Ludwig Mies van der Rohe, a minimalism, coined the phrase, “less is more”, it’s hard to think that even he believed it was true. He not only never shorted his name to just “Lud”, but also left us all five of his names for us to try to remember.

Sure, a short story is more convenient than a novel, and as Ludwig noted, a picture is worth a thousand words, but when it comes to social media marketing, more is more!

Ecommerce and the Informational Internet

Everyday there are those who will ask me questions like, “What’s on TV tonight?” or “Do you know what the capital of Connecticut is?” or “How do you really pronounce Lancaster, Pennsylvania?”

What amazes me is there was a time when I would have referred to print publications to answer these questions. It would either be a television directory, atlas, encyclopedia or dictionary.

Today I spend a few seconds online in my favorite search engine and produce the answers I need from a variety of sources. I get to choose which sources I place the most trust in.

If your child is having difficulty with their homework and they ask you to help you can generally find supplemental materials online to help them – and yourself.

If you have questions about tax laws you can find information on the web.

If you simply want to know what’s playing on television at any given time there are a few alternatives to finding exactly what will be on your system. Those alternatives will be found online.

This is reality in the 21st century. Some may call it information overload, but for those who need to know they are most often turning to the Internet for answers.

As a business owner, how are you tapping into that ‘need to know’ mentality of your customers? What are you doing online that will assist them in understanding your product better?

There’s nothing worse than for a mildly motivated consumer to visit an ecommerce site and find something that seems interesting, but then leaves them in the dark about what the product can do.

They are thinking, “Man, I really liked that Whatzit, but I’m not sure if it’s a can opener or a weed whacker used by mice.”

The World Wide Web has become the dominant source for information. In the 21st century people are convinced that being able to access news when they want the information is imperative. Consumers have come to expect the immediacy of information and product availability.

One of the things I love is when I get an email from someone asking if I remember a certain product. I love this because in many cases I can conduct a few minutes of research and find that the product is still being manufactured and where it can be purchased. I feel like a purveyor of product reunions.

The web brings the trivial and the necessary together in one hi-speed connection.

You can set your business site apart by paying attention to the details of detail. Do you just sell a product or can you help your customers understand the product? Do you simply provide a service or do your customers know what to expect from your service?

The Internet is the equivalent of information in the new millennium. When people want to know and they want to know now they look online.

Your business website has to provide more than products to sell. It must also provide information needed to evaluate and imagine what life with your product will be like. When you fail to provide the details you also limit the ability of consumers to appreciate the value your product can offer.

Microsoft Dynamics GP Advanced Customization – Autoposting

If you are developer or application consultant, who customizes and integrates Microsoft Great Plains with eCommerce applications, you probably already come across the problem of autoposting when you already fed in and created working batch in SOP, POP, Payroll, etc. Typical eCommerce example – you can create SOP Order or Invoice and even apply deposit or payment against this document, however it is not clear how to post the batch automatically – eConnect leaves it to the operator for verification and approval. You can have many different customization approaches to do the job – in this small article we would like to share with you very elegant method, using GP Dexterity process server to do the job:

o Dexterity Engine. Microsoft Dexterity or former Great Plains Dexterity is currently the engine for so-called fat client, it processes according to the dictionary (DYNAMICS.DIC) and this dictionary (plus few so-called third party dictionaries) plays all the business logic of Microsoft Dynamics GP.

o Dexterity Posting Logic. Instead of trying to replicate pretty complex posting logic of Dynamics GP in SQL Stored Procedures, it is better idea to deploy Dexterity Posting logic directly. You simply “provoke” Microsoft Dynamics GP workstation to post at the certain event firing, provoking in the sense that Dexterity thinks that operator pushes Post button on the batch or master posting forms.

o Scenario. You use eConnect to create work documents and place them into the batch, you do not do any posting, you just “signal” in one custom table that this specific batch in AP is ready to be posted. Customized Great Plains workstation, running permanently, say on the processing server, checks every few seconds this signaling table and finds that batch is ready to be posted. It calls Dexterity Posting chain of procedures in AP module to do the job.

o Upgrade Safe Customization. If you try to implement posting logic in SQL Stored Procedure, every new version will require fundamental revision for your SQL scripts. If you call Dexterity procedures, you just verify that the interface is still the same and upgrade is pretty simple.

o Smart Integration. The described logic allows you to deploy auto posting in any GP module, where posting is applicable. We know examples when customer deploys this smart logic for the integration. Imagine, you can advance GP Integration Manager data import with auto posting to provide automatic on-going data conversion and feeding from your legacy or third party accounting or MRP system.

o For Web Developer. All you need to do is deploy eConnect or relatively simple SQL Stored Procedure to feed order data into work tables: SOP10100, SOP10200, etc. You do your job in Visual Studio.Net C# or VB and then Dexterity posting engine does the rest of the job.

Give us a call 1-866-528-0577 or help@albaspectrum.com if you need additional information or directions.